Sunday, February 21, 2016

Towards the ads


Flipping through television channels I realize that getting through bad, sad, or mad times seems to be the favored form of entertainment. Short "a" followed by "d" must be one of the saddest sounds in the American language, yet we find millions of ways to capitalize on it.

I looked up the Latin meaning of ad and it said, "toward."

I tried to imagine what the "s" might mean if I was going toward it in sad, or "b" in bad, "m" in mad, etc. I even tried looking up the etymology of these words and they are dark, so, perhaps human beings have always leaned towards the dark side.

Of course our second biggest past-time seems to be buying things. In the future we may turn this "ad" around to mean towards the ad, which is, of course, toward selling us something to buy!

Let's go shopping and ease our sadness, madness, and perhaps badness.

Skipping towards the ad. Breaking for the ad. Making for the ad.

That certainly gives mad another aspect.

 

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