Hard to get

A worthless dime store gee gaw is treasured by a woman who polishes it, stares at it lovingly and guards it against any damage.  Whether she believes it is Irish crystal, or is simply sentimentally attached to it no one knows.  Her daughter inherits the piece and remembering the care her mother gave it, does the same.  Generations pass and the story becomes a family fable.  The little dime store trinket is given a place of honor in the home.
 
And so a piece of cheap glass becomes priceless because of all the love and care that has been lavished on it. 

So much of what this world values is based on its scarcity.  If it is hard to get we want it, but...

Imagine a world where your value depended on how well you loved the people places and things around you.

The goal would be to actually live a loving life.  Not a life that just looked loving. Not a life spent giving things to people, but really doing the most loving things.

I don't know how you'd measure that and maybe that is one reason it doesn't exist.  Greedy little creatures that we are, we want to be sure we get all the credit we deserve and that's not particularly loving.